[Store tour] Nike Store The Dubai Mall, unique and exclusive concept

Revealed in 2018 by the American brand and its UAE partner Sun & Sand Sports at The Dubai Mall, this store is biggest Nike points of sale in the Middle East with its 3,290 m².

Even if it opened several years ago, the store is still a must see in Dubai with its unique architecture, events and product offering.

Nike collections presentation at the store entrance

A stylish and design architecture

When you are outside the Dubail Mall, next to the Dubai Fountain, you can easily see the large bay window and the Swoosh logo of the store

Before entering the store, you can discover a long colored glass storefront with an animated Nike logo
Once you are inside, you will find many customized displays with the ‘DXB’ writing (Dubai international airport code) as well as neon signs and large screens

Next to the dedicated women’s fitting room and lounge space, you will also have a nice spot to enjoy the Dubai Fountain shows through the bay window

The different spaces are also very modular and often changed for new product collections and events

An important in-store and community animation

The store is punctuated by many partnership presentations and animations (‘Space Jam A New Legacy’, ‘Engage Your Mbappé Mode’ collections, etc.)

‘Engage Your Mbappé Mode’ collection presentation

The sportswear company organized in-store experiences like an Air Force 1 (AF1) hydro dipping customization workshop. Its members can also be informed about the community events through the app (Apple store / Google play)

Furthermore, Nike created a specific sentence ‘We Play DXB’ to communicate about the brand and its events in Dubai. Over 1,000 posts with the hashtag ‘#weplaydxb’ were published by people on Instagram and where we can see pictures of the store

Instagram posts with the hashtag ‘#weplaydxb’

An exclusive product offering

In addition to the classical sportswear, running, football or basket-ball collections, you will find exclusive Dubai products (‘DXB’ shoelaces, straps, buttons, etc.)